Google business profile website

Google Business Profile Websites: What You Need to Know (Before They're Gone!)

January 11, 20242 min read

Attention business owners! If you've been leveraging Google Business Profile's website creation tool, listen up: those websites are sunsetting in March 2024. But don't panic! This blog post will guide you through what you need to know and how to prepare for the transition.

Google business profile website

Why the Change?

Google is moving away from website creation directly within Business Profiles. They're focusing on what they do best: connecting businesses with customers through search results and Google Maps.

What Happens to My Existing Website?

Don't fret, your website won't vanish overnight. Existing sites will remain live until March 2024. After that, they'll be replaced with a simple page showcasing your Business Profile information. However, redirects will stay active until June 2024, giving you plenty of time to transition to a new solution.

What Should I Do Now?

1. Download Your Content: Download your website's text, photos, and any other valuable content before March 2024. This ensures you have everything you need for your new website.

2. Explore Alternative Solutions: Consider building a dedicated website on a platform like Wix, Squarespace, or WordPress. You can also link to your existing website or social media pages from your Business Profile.

3. Update Your Business Information: Ensure your Business Profile information is accurate and up-to-date. This includes your address, phone number, hours of operation, and website link (if you have one).

4. Stay Informed: Keep an eye on Google's official announcements for updates and resources regarding the website sunsetting.

Remember: This change presents an opportunity to refresh your online presence and create a website that truly reflects your brand and connects with your customers. While the sunsetting of Google Business Profile websites might seem daunting, it's a chance to take control of your online identity and build a stronger digital foundation for your business.

Bonus Tip: Leverage Google's "Posts" feature on your Business Profile to share updates, promotions, and engaging content, even without a dedicated website.

By following these steps and staying informed, you can navigate this transition seamlessly and ensure your business continues to thrive online. Don't hesitate to contact Google support or seek professional help if you have any questions or need assistance building your new website.

Let's embrace the change and use this opportunity to build even better online presences for our businesses. Contact us for customized landing pages and websites.


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