Local SEO Google Business Profile (GBP) Small Business Google Search Update Continuous Scroll Paginated Search Results Customer Reviews Local Business Visibility Google Maps Keyword Optimization

Death To Infinite Scroll On Google Search: Big Win for Local Businesses!

July 05, 20242 min read

Attention small business owners! Get ready to celebrate because Google Search just made a major change that's music to your ears (or should we say, "search queries"). The continuous scroll on search results pages is being replaced with a more traditional, paginated format. What does this mean for you? Buckle up, because this is a game-changer for local businesses like yours.

Why This Change is Your Secret Weapon

The demise of continuous scrolling means fewer search results appear on the first page. This translates to a golden opportunity: users are more likely to click on a Google Business Profile (GBP) instead of getting lost in a sea of website links. Remember, over 80% of people already click on GBPs when searching for local businesses – and that number is poised to climb even higher!

Is Traditional SEO Dead? Not Quite, But Local is King

While traditional website SEO may not be the end-all, be-all for small businesses anymore, it's certainly not irrelevant. However, with the new search landscape, focusing your energy on local SEO and optimizing your Google Business Profile is a smarter strategy. Think of your GBP as your prime online storefront – and with Google prioritizing local results more than ever, it's the perfect platform to attract new customers.

Action Steps to Supercharge Your Google Business Profile

Here's how to make your GBP shine brighter than ever and capitalize on this new search environment:

  • Complete Your Profile: Leave no stone unturned! Fill out every section of your GBP with detailed descriptions of your services, accurate business hours, and clear contact information.

  • Embrace the Power of Reviews: Encourage happy customers to leave glowing reviews. Not only do they boost your credibility, but they also play a significant role in Google's ranking algorithm.

  • Keep it Fresh: Don't let your profile gather dust! Regularly post updates about your business, highlight special offers, or showcase new products. A lively profile is an engaging profile.

  • The Power of Pictures: High-quality visuals can truly elevate your profile. Showcase your products, services, and team with captivating photos to grab attention and make a lasting impression.

  • Keywords are Key: Sprinkle relevant keywords throughout your profile description and posts. This helps Google better understand your business and match your profile to user search queries.

By implementing these simple strategies, you can transform your Google Business Profile into a powerful local SEO tool, positioning your business to attract more customers and thrive in the evolving world of Google Search.

Oh yeah, we're offering a chance for your business to get free reviews from all of your current and past customers. We will set up our system for you and let our automations do the magic. Call us, message us, stop us on the streets if you'd like to boost your google business profile ratings.

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